December 6, 2021

Domain names

Domain Names For Sale | Intellectual Property | Websites & Hosting

Building a Brand to Improve Lives of Communities in Brazil’s Amazon Rainforest (1/2)

1 min read

The Flona Tefé is a national forest in Brazil’s Amazonas State. Communities in the Flona Tefé reside along the rivers and practice sustainable farming and fishing, and extract forest products. With the support of Brazilian institutions and WIPO, a group of local producers in Tefé and Alvãraes met to discuss the first steps to prepare an application for a collective trademark for their locally-sourced products, which include cassava flour, oils and honey. With a “Flona Tefé” brand, they hope to add value to these products and help take them to market, improving their lives and those of their families.

From among 30 candidates in Brazil, the Flona Tefé community was chosen to carry out this project under the framework of a WIPO Development Agenda initiative on collective marks in four beneficiary countries: Bolivia, Brazil, Tunisia and the Philippines. Originally proposed by Bolivia and approved by the WIPO Committee on Development and IP in 2019 (https://www.wipo.int/meetings/en/doc_details.jsp?doc_id=456923), its implementation started in 2021, for a projected duration of 2.5 years.

Watch the second episode here: https://youtu.be/V1kOz1B1_UU

#WIPO #Trademark #Trademarks #IntellectualProperty #Brazil

Domain name News source: World Intellectual Property Organization – WIPO