I really wanted to take a look at how sports in general was leveraging technology as fans are increasingly becoming digital and social first. More specifically I wanted to look at how crypto was redefining fan engagement. And because I only really pay attention to one sport – F1 – it kind of had to be a conversation about crypto and F1. And there is no better team to talk with than Aston Martin F1 as they have really been the ones pushing the boundaries of innovation when it comes to crypto, NFT drops, tokens… all with the aim to put the fan first, and to create diverse entry points for different fan groups.
0:47 What Aston Martin and Formula 1 is?
3:33 Partnership with Crypto.com
6:07 In what ways is crypto redefining fan engagement in F1?
10:21 Are there any lessons learned from the fan engagement angle after the NFT drops?
13:12 Is there a commitment from Aston Martin of bringing more people into the sport?
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