December 1, 2022

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Revealing the Secrets to Great web3 UX with Elizabeth Laraki from Electric Capital | Ep. 155

3 min read

In today’s episode, we’re talking to Elizabeth Laraki. Elizabeth is the Design Partner at Electric Capital, an early-stage venture firm investing in the next generation of iconic Web3 founders, and she’s here to talk about user experience and design in Web3.

● We dive into a whole range of interesting topics and ideas, such as:

● Elizabeth’s background and what good user experience means to her.

● Are most of today’s crypto applications delivering good user experiences?

● Building products for specific or niche audiences.

● The difference between Web2 and Web3 when thinking about UX.

● Applying insights and lessons from Google to Web3 projects.

● Common challenging experiences in crypto.

● How to improve UX when sending and receiving crypto.

● What needs to happen to make crypto truly mainstream?

● How Web3 terminology could change over time.

● The micro trends happening now that could lead to Web3 hitting a billion users.

● What leads people to transition from Web2 to Web3?

#NFTs #Crypto #Bitcoin #Ethereum #Metaverse #Blockchain #web3 #BoredApe #BAYC #UnstoppableDomains #UX

⏳ TIMESTAMPS:

0:00 Intro
1:21 What does good user experience mean to Elizabeth?
3:39 Interacting with the crypto ecosystem through the traditional methods vs. connecting with wallet
8:27 What areas of UX need the most improvement in web3?
9:19 How do we need to think about UX in web3 vs. web2?
11:15 In web2, were any specific onboarding experiences Elizabeth saw implemented that helped a product take off?
14:38 What components of web3 infrastructure need better onboarding to gain adoption?
19:49 Were any decisions when designing Google Maps that can be extrapolated in web3?
26:04 What drove the success of YouTube and Facebook?
29:33 Is having to sign transactions a barrier to simplicity?
31:18 Bad crypto user experiences that Elizabeth has interacted with
36:53 What needs to happen for crypto to open the floodgates to one billion people globally?
38:43 What trends does Elizabeth see growing to mass adoption in 2023?
42:17 What is Elizabeth’s “Why” for working in web3?
44:51 Who’s an influential web3 creator, entrepreneur, or collector that has inspired Elizabeth?
45:41 What is Elizabeth’s favorite NFT?
46:45 In 5 years, what’s the craziest thing we’ll be doing on the metaverse?
49:07 Where can you find Elizabeth?

🎙 // LISTEN AND SUBSCRIBE TO THE PODCAST // 🎙
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🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-unstoppable-podcast/id1538672251
🎧 Spotify: https://open.spotify.com/show/2ZlyOpkkprGKS5KODk1PSS

🔗 // GET STARTED WITH BLOCKCHAIN DOMAINS // 🔗
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🛒 Buy your domain using credit card, PayPal, crypto, or the crypto.com app: https://youtu.be/EM05fBs_o1g​​​​​​​
🦊 Set up MetaMask: https://medium.com/unstoppabledomains/metamask-an-ultimate-resource-eae3849019e8
📲 Connect your wallet: https://youtu.be/i8PQzzYV5hU
🪄 Claim your domain: https://youtu.be/plWgpXngJL0
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🔮 Check out our feature guide for a step by step walkthrough: https://unstoppabledomains.com/features​​​​​​​

🚀 // DO COOL STUFF WITH YOUR BLOCKCHAIN DOMAIN // 🚀
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Podcast website: https://podcast.unstoppabledomains.com/
Apple Podcasts: https://apple.co/3GE1Rmt
Spotify: https://spoti.fi/3gy9EHV
Full episodes playlist: https://bit.ly/3ow2bO4
Josh’s Twitter: https://mobile.twitter.com/justwavyj

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