Welcome to the latest episode of The Unstoppable Podcast, where we’re talking to Avery Akkineni. Avery is President of Vayner3, a company focused on building long-term, strategic NFT projects for brands, celebrities, and organizations.
Avery talks about how she entered the world of NFTs, lessons she has learned from Gary V over the past year, the importance of brands having a digital ownership strategy for their intellectual property, and how brands are giving consumers digital property to own.
We talk about how brands are changing the way they do things in response to Web3, how closely brand loyalty with NFTs is tied to price fluctuations, and Avery talks about the different types of content creators she has worked with and how this has changed over time.
Is it more important to focus on Web3 creators or communities, or are they both equally important? Avery dives into this and also shares some pieces of digital property that excite her right now. We also talk about the long-term outlook for the Web3 space when it comes to IP owners.
Finally, Avery shares some key pieces of advice for physical business owners and how they can start using NFTs.
#NFTs #Crypto #Bitcoin #Ethereum #Metaverse #Blockchain #Vayner3 #GaryVee #BoredApe #web3 #UnstoppableDomains
2:32 How did Avery get interested in crypto?
4:45 What insights has Avery learned from Gary V regarding NFTs?
7:39 Why is digital ownership important for brands to have a strategy around?
12:05 What was the brand playbook pre-Web3, and what is it now?
15:23 Can brand loyalty still be there in a bear market?
17:57 What’s the shift around how content creation is done?
19:06 Who do we need to focus more attention on content creation or community creation?
22:23 Do NFT projects need community members to participate in the facilitation of the IP?
24:20 Does Avery have a piece of digital property that really excites her?
25:58 Why do IP owners need to take a long-term perspective when it comes to Web3?
28:30 Different ways that a brand might start approaching the NFT game
31:29 How should content creators be thinking about IP monetization sustainably?
35:36 When Avery is advising anyone on projects, is there a blockchain that she prioritizes?
37:26 How would a small business like a winey implement NFTs?
40:09 Is it a downside that this business is physically located somewhere vs. being in the metaverse?
41:17 Who’s an influential web3 creator, entrepreneur, or collector that has inspired Avery?
42:07 What is Avery’s favorite NFT?
42:49 In 5 years, what’s the craziest thing we’ll be doing on the metaverse?
44:05 Where can you find Avery?
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