Argentina’s mate is famous for its unique aroma and color.
Grown in rich soil in mild subtropical climate, yerba mate benefits from a geographical indication – making the product identifiable for consumers in foreign markets and helping to sustain local jobs.
Learn more about geographical indications: https://www.wipo.int/geo_indications/en/
Visit our virtual exhibition on geographical indications: https://wkcexhibitions.wipo.int/gi/
#WIPO #GIworldTour #GeographicalIndication #GeographicalIndications